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VISION, MISSION AND MOTTOS

beulah aboutVision

A world in which suffering is reduced by the loving attitudes and actions of people.

Mission

To support people to be more purposeful and peaceful through coaching & mentoring and to take bold steps to build a more compassionate and considerate world.

Mottos

To thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man.
(William Shakespeare)

Life is indeed darkness save when there is urge; Urge is blind save when there is knowledge; Knowledge is vain save when there is work; Work is empty save when there is love.
(Kahlil Gibran)

There ought to be more dancing.
(Anon)

 

The story behind the BT logo

logo iconThe Orange Tree is inspired by the 10th century mythical story of St George who slayed a dragon which was holding the city of Silene in Libya hostage. The dragon is said to have poisoned and terrified all who lived there. George saved the youthful Princess Sabra from the fate of a long line of sheep and girls sacrificed to its greed. During the battle George is said to have been twice replenished by an enchanted orange tree, later depicted as the cross of Christ.

The Orange Tree with its strong roots, leaves & fruit, rolling mountains, circles of life and little reader resting in its shade provide a strong visual depiction of Beulah’s expanding life purpose.

The responsibility she carries to help reduce suffering and promote freedom of self-expression extends to the animal kingdom.

The day may come when the rest of the animal creation may acquire those rights which never could have been withholden from them but by the hand of tyranny. The French have already discovered that the blackness of the skin is no reason why a human being should be abandoned without redress to the caprice of a tormentor. It may one day come to be recognized that the number of the legs, the villosity of the skin, or the termination of the os sacrum, are reasons equally insufficient for abandoning a sensitive being to the same fate. What else is it that should trace the insuperable line? Is it the faculty of reason, or perhaps the faculty of discourse? But a full-grown horse or dog is beyond comparison a more rational, as well as a more conversable animal, than an infant of a day, or a week, or even a month, old. But suppose they were otherwise, what would it avail? The question is not, Can they reason? nor Can they talk? but, Can they suffer?

English jurist, philosopher, and legal and social reformer Jeremy Bentham (1748-1832)